Using the Road (and Other Cool Stuff) as a Canvas

Have you seen the Nike Chalkbot? It's a fully pneumatic robot and a really cool way to deliver graphics that mean something. During the 2009 Tour de France, the Chalkbot chalked up to 100,000 messages of courage, hope and action.

Not all of us will be able to afford a chalkbot, but the idea of guerrilla marketing is alive and well, especially during this time of economic unrest. Fritz McDonald from Stamats will be sharing his ideas about guerrilla marketing at the conference this October. Stop by ucda.com/conference.lasso to find out more and to register.

Until you can enjoy Fritz's presentation, you can enjoy these:
• The Nike Chalkbot
• One of my favorites (though really just for fun), Improv Everywhere's "Can I Get a Napkin, Please?"
• And this excellent VW promotion, shared by UCDA friend Herbert at Guerilla Communication

Five not so "general" sessions

Many of you attend the annual conference to gain creative inspiration and hear hard-hitting instruction from our lineup of speakers. This year we're pleased to announce we have 5 stellar General Session speakers:

• An educator of 40 years and "Guru of Design Thinking" according to Critique magazine

• A leader of in-house creative management and co-founder of in-source.org

• The "Chief Explosion Officer" who can help you embrace technology for higher education

• A 25-year veteran who just launched an award-winning brand campaign

• An in-house VP facing the same challenges in the entertainment world as we face in higher ed

Find out more at: http://ucda.com/generalsessions10.lasso