Monday, August 8, 2011

Photography Workshop. Roberto de Vicq de Cumptich & Matteo Federico Bologna.

Photography Workshop

Now that you’re coming to Phoenix, be sure to check out the photography workshop that precedes the conference on Saturday— “Create an Effective Mood.” We’re trying something different this year by offering this programming before the conference so that you can add this on with minimal additional expense. If you have always wanted to try one of UCDA’s photography workshops, here’s your chance!

You know those clients, the ones that say, “I know what I want when I see it?” Working with such a vague direction can require unnecessary work and endless revisions. This workshop will show you how to start a conversation about the visual direction of a project before you fully invest in a design. Using a digital camera, you will explore the pre-conditions to design and learn how digital mood boards can creatively kick start the design process. With your visual tools, evoke feelings or tones that will engage the client early in the design process, improving communication and creating work flow efficiencies.

Exercises will help you “get out of your own way” as you explore color, light and texture and refresh your approach to your own work. This workshop is for all levels of digital camera experience, and you supply your own camera, computer, etc.

This workshop actually begins online on Monday, October 3. You will have several photographic assignments on your campus and/or surrounding areas and online discussions, culminating in the half-day workshop in Phoenix with presenters Richard Jividen and Jody Zamirowski.

Fee $75. Includes online program starting October 3 and boxed lunch. Pre-registration required and space is limited to 25 participants.

Roberto de Vicq de Cumptich
Matteo Federico Bologna

The art of typography is a powerful form of communication. For instance, have you ever noticed posters in a different language that are so striking even though you can’t read them? Now imagine if you could read them, only to discover they are advertisements for something different than you thought, or something that you find offensive. You might not like it as much, but the visual power still drew you in.

Since English is the second language for Roberto de Vicq de Cumptich and Matteo Federico Bologna, they say in their refined accent ... ‘hummm, like ahhhh, rrrreading is rrreally overrated.’ What is their solution? They communicate with type. And boy, do they! They are masters of typographical illustrations, and their inspired work with type garners international praise. Matteo is principal at his design studio Mucca Design, with a focus on branding for big and small corporations, including Victoria Secret and Rizzoli. Roberto is president and receptionist of his own design studio, deVicq, that specializes in restaurant and publication design. Come and try to understand what the hell they are talking about with their general session, “English for me is Greek.”

Matteo and Roberto will also present a breakout session, “Typographical Survivor.” If you didn’t have the chance to experience their session in San Diego in 2005, you won’t want to miss this in Phoenix. Imagine this—you have no budget, the computer has hiccups, and the artwork was provided by the (air quote) gifted (air quote) three-year-old daughter of your client. Enter Typography to save the day! In this session, you'll explore the versatility of creating type from thin air.