The Means for Great Magazines

Schedule change: Domenica Genovese and Brenda Foster from Greatest Creative Factor, a firm that specializes in marketing for education, will present two sessions to replace Marc Oxborrow’s sessions scheduled for Monday, October 17.

The new programming should give designers who are searching for quality content on magazine design something that will not only be extremely helpful, but also inspiring. This programming provides The Means for Great Magazines...

So, alumni magazine designers and editors, what are your issues with your magazine? Too little time? Too much copy? Too little budget? Too many cooks? Join Domenica Genovese, partner and creative director at GCF, for her session, “Having Issues?” This presentation will focus on ways to make great magazines in spite of the obstacles you may face. Topics include designing a flexible grid, beginning with great covers, creating memorable feature stories, using contrast, pace, and rhythm, and more. Domenica will encourage you to participate in the discussion with your own thoughts, observations, and success stories.

We’re all on this speeding train known as “technology,” and it’s becoming a clear expectation to have your magazine available online...

Do you ever wonder how your online magazine compares to others? Are you interested in ways to make your magazine more compelling? Should you keep or kill the print version of your magazine? Brenda Foster, partner at GCF, explores these questions and more in her presentation, “100 College Online Magazines.” She shares results of a survey she led last year, where survey participants from 100 online college magazines answered 24 questions in five categories—the landing page, marketing, design, navigation, and technology. This data was analyzed and supported by interviews with alumni magazine editors who spoke about their specific challenges and successes. The presentation will reveal the do’s and don’ts and best practices for creating and launching a great online publication.


I’m excited about this great new programming. See you in just 4 weeks!