Less really is more

At a recent marketing summit one of Fuller's trustees, a former executive with Johnson & Johnson and Bristol-Myers Squibb, repeatedly touted the website of Oregon State University as a benchmark for both brand consistency and usability.

I don't know how involved Amy Charron is in the design of the website, but in representing OSU as this year's featured school at the UCDA conference I believe she's going to be focusing on how different entities at Oregon State, including print and web designers, share resources to build a stronger more cohesive brand and save money at the same time.

In education where there's always pressure to differentiate units and do something different it's great to see someone get recognition for doing something less--but doing it consistently and really well...and who among us isn't being asked to save money.