Lori Schmidt, principal at Lime Twig, was happy to share with me this week that they recently won a Best of Show award in the 24th Annual Admissions Advertising Awards competition. "Immersive Reality: The Future of Human Interaction" is a remarkable book designed for the University of Southern California Viterbi School of Engineering. The challenge: how do you represent 3D and 4D immersive environments in a 2D print piece? Lime Twig's solution: the extensive use of transparencies conveys the vision of the Integrated Media Systems Center at USC beautifully and effectively.We'll hope to prevail on Lori to have samples for us to see when she presents her sessions on undergraduate recruitment in October.
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