In March of this year Oregon State University launched a new social media campaign, Powered by Orange, offering a network of alumni, students, faculty, staff, friends and fans a place "to tell your story and connect with the other practical idealists who are Powered by Orange."In their June 25 blog mStoner featured the site calling it the "most comprehensive university social marketing campaign that we’ve seen to date" and eduStyle awarded the site the Jadu Best Integration of Social/Networking award. Mashable featured the site in their must-see article 10 Ways Universities Are Engaging Alumni Using Social Media.
Amy Charron will be representing Oregon State as this year's "featured school." I'm sure I'm not the only one in UCDA that often feels overwhelmed trying to figure out how these new tools fit into our patterns of work and strategies for marketing. Can't wait to see what Amy has to share with us.
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