From paper to post to tweet to IM. UCDA can help. Really.

[Hi from a new guest UCDA blogger! I'm Sarah Dolinar from the College of Media at the University of Illinois.]

Stop me if you've heard this one...

"We need a brochure."

Really? Seems like forever since I heard that one…

"We need a brochure, a website, an email campaign, a mobile strategy, a viral video, and a social media plan."

Ah, now that sounds more like it. At least, in my office it does.

Overwhelmed? Don't be.

For one, like Christine pointed out in the last post, we have each other in UCDA. We've all been through it all. And if you think you haven't, you will.

I look forward to the UCDA Design Conference not only to learn new tips, tools, and tricks, but also (and maybe most importantly) to get a glimpse of what's to come. (Okay, I admit, it's also a chance to commiserate with my colleagues who have been through what I've been through. We're a plucky bunch, that's for sure.)

This year's conference is chock full of sessions about digital tools for enhancing our integrated marketing strategies to communicate with all our audiences. We're bringing experts to speak about how to meet that challenge like the pro that you know you are.

From video production for the web, to blogging tools, to using Quark and Adobe for cross-platform design, and back to email strategies, we've got it for you.

Sneak peek of a UCDA Conference Breakout Session

"Today's consumers are in charge and demand design that engages them through print, web, social media, video, and more." -- Keith Wiegold, Nutlug Content Marketing, UCDA Connect presenter

Having talking to Keith once or twice, I know that by "consumer," he means all those prospective students who have never known a world without email. And that includes all those current students who want announcements, deadlines, and course change notifications tweeted to them so they can see it on their mobile phone, while they sit in class (yes, we all know those students). And don't forget the alumni who want a print and online magazine that inspires and a website that makes giving easy.

Don't be overwhelmed. Join us in Minneapolis in October and join the UCDA community. (Get a preview of all the Breakout Sessions.)

We've all been through it.