You're in-house. He's in-house. It's a good thing.

Let's face it: being in-house is something special. Agencies, studios, freelancers…it's a different world. We navigate our day, our product, and our jobs very differently in some ways. That's where Glenn Arnowitz comes in.

The first time I saw Glenn's name, it was connected with the company InSource, a non-profit organization that is dedicated to enhancing the understanding, impact and value of in-house design. Then I found a long list of conferences he has presented at, including HOW, and contributions he has made to Dynamic Graphics, The Creative Group, and GD:USA. And his presentations had great titles like, "In-House Ad-Ventures" and "The In-House Bucket List."



So he knows how to talk to and about in-house creatives. But does he walk the walk? You can be sure.

Glenn now serves as creative director of an award-winning team of six designers at Pfizer. Before that he spent 20 years working jobs such as typesetter, assistant art director and manager for a variety of international companies. AIGA includes him in their roster of expert in-house design speakers, and his bio reads, "Glenn is passionately committed to helping in-house creatives achieve design excellence and recognition within their companies and the business community."

So he not only knows in-house, but he works really hard to help all of us do better, work better, be better. To navigate the business from within. He really gets it.



Actually, three of our five general session speakers are in-house creatives. My first conversation with Julie De Jesus from the NBA included a brief discussion about all of those in-house issues and topics we all face: expectations, budgets, turnaround, respect. You deal with that, too? I asked. Oh yes, she said.

Mark Vukelich from Century College is enjoying the implementation of his award-winning branding efforts, and speaks with twenty-five years of experience in marketing, branding, advertising, public relations, media relations and government relations.

Several conference breakout speakers are in-house as well. Mike Richwalsky from John Carroll (video/Wordpress), Matt Bambrough from Utah Valley University (magazines), and Glenn Asakawa from the University of Colorado at Boulder (photo archives/Extensis) will all be sharing their expertise, straight from the field.

It's comforting to share our trials as much as our triumphs. Our best practices and our to do lists. Our frustrations and our victories. And it's even better to hear, "I really know what you mean." This year's conference is the perfect place.