It's been more than 50 years since Paul Rand designed the IBM logo and changed forever how we would learn and practice graphic design. Anne Traver and Dale Hart of Seattle firm, Methodologie, recently prepared a class for the University of Washington exploring the legacy of Rand and how brand identity has evolved in the last half-century. Now Anne and Dale will share their research with UCDA and explain how designers can increase their relevance and value to their organization, and add to their own satisfaction in the process.To see and read more on Paul Rand, including the 1953 article from American Artist pictured above, visit www.paul-rand.com.
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