Different Perspectives

The writer, after hours of interviews, has their idea for the photography. The editor wants to nudge the piece in a little different direction. The subject really wants to be portrayed in a particular way. The art director sees what will work on the page and suggests another possibility. The photographer shows up and the situation dictates going in yet a different direction.

How does a photographer navigate the challenges of applying their own creative vision and expertise and satisfy the divergent interests and visions of everyone involved in the project? After a fascinating conversation recently with photographer, Max S. Gerber, he's working on developing a session for UCDA exploring some of these complexities and how the designer and photographer can collaborate for the best results. Not sure how Max is going to pull this together visually but knowing him, it's going to be worth seeing.